join the next gen of
digital advocates
We’re turning attention into ACTION + IMPACT.
The internet is LOUD.
Everyone is posting about something, but how many are actually making an impact?
If you’ve ever felt like:
Your advocacy posts are getting ignored or buried by the algorithm
You’re pouring energy into social media but seeing little real-world change
You want to create real impact but don’t know what works
You’re burning out trying to stay consistent and engage people
…Then you need a system that actually WORKS.
About
the IMPACT Advocacy Framework
The IMPACT Advocacy Framework is a step-by-step system designed to help advocates, activists, nonprofits, and mission-driven brands cut through digital noise and turn online engagement into real-world action.
Most advocacy efforts struggle to gain traction because they focus solely on awareness… but awareness alone doesn’t create change.
How the IMPACT Framework Works
Each letter in IMPACT represents a critical phase in an effective advocacy campaign:
I
Identify Your Cause
Too many digital campaigns fail because they lack a clear, compelling focus. This step helps you define your mission, sharpen your messaging, and make your cause irresistible to your audience.
m
map your role
Not everyone is meant to be the face of a movement. Are you a storyteller? A strategist? A networker? This phase helps you discover your unique advocacy superpower and how to use it effectively.
p
personalize your message
People don’t connect with facts—they connect with stories. Learn how to frame your message in a way that resonates, inspires action, and sticks with your audience long after they scroll past it.
A
activate & engage
A viral post means nothing if it doesn’t mobilize people toward real action. This step teaches you how to turn passive supporters into engaged advocates who share, act, and amplify your mission.
C
cultivate a network
No movement succeeds alone. Build a community of engaged allies, journalists, influencers, and decision-makers who can help expand your reach and impact.
T
track & iterate
Successful advocacy is about progress, not perfection. Learn how to analyze your impact, refine your approach, and continuously improve your digital strategy.
I’m giving away The digital impact playbook
(for free)
The world needs more powerful digital advocates who know how to mobilize people and create real change. I built this toolkit to help you cut through the noise and take meaningful action.
What’s Inside The digital impact playbook?
Everything you need to move from posting about issues → to actually making an impact.
✔ IMPACT Framework Cheat Sheet – A one-page breakdown of the 6-step digital advocacy system.
✔ "Find Your Role" Quiz – Discover your unique advocacy style (Storyteller, Connector, Organizer, etc.).
✔ 30-Second Viral Advocacy Script – A plug-and-play formula for short-form videos/posts that drive action.
✔ Content Calendar Template – A Notion, Google Sheets, or Canva template to plan & organize content.
✔ Best Times to Post Cheat Sheet – A real-time guide to when & where to post for maximum engagement.
✔ "Stop Scrolling!" Hook Library – 20+ high-performing opening lines to grab attention fast.
✔ Call-to-Action Bank – 10+ powerful CTAs that drive real engagement & action.
✔ Instagram Carousel/Thread Blueprint – A step-by-step framework for creating engaging educational posts.
✔ "How to Frame Your Message" Guide – Learn how to craft persuasive, action-driven advocacy content.
✔ Viral Video & TikTok Script Generator – Fill-in-the-blank templates to make your advocacy go viral.
✔ DM & Collaboration Templates – Done-for-you outreach messages to expand your reach.
✔ Engagement Pods Strategy – A guide to teaming up with others to boost posts for algorithmic reach.
✔ Press & Media Outreach Email Template – A ready-to-use email template to pitch your story to journalists.
✔ AI-Powered Content Idea Generator – Pre-made ChatGPT prompts to generate custom, high-impact posts.
✔ "Never Run Out of Ideas" List – 50+ powerful topics across different advocacy areas.
✔ "Action, Not Awareness" Playbook – A guide to turning engagement into real-world action.
✔ "Action Hierarchy" Guide – A breakdown of digital actions that actually lead to change.
✔ Petition & Email Template – A copy-paste template for contacting policymakers & driving real change.
✔ Advocacy Challenge Checklist – Weekly action challenges to push engagement beyond just posting.
✔ Digital Activism Case Studies – Real examples of online movements that led to offline impact.
BONUS: "Amplify Your Message" Network-Building Kit to find the right allies & expand your reach.
If you’re passionate about a cause but frustrated by the lack of engagement, action, or results, this is for you.
Activists & Content Creators → Grow your influence & make an impact.
Nonprofits & Grassroots Organizations → A system to increase engagement & mobilization.
Brands & Businesses → Engage with social causes authentically.
start turning online engagement into offline impact.
hey, thanks for being here.
I bet I know why you’re here.
You care about something bigger than yourself. You want to use your voice, but in a world where everyone is shouting online, how do you actually get heard?
Maybe you’ve posted about a cause you care about… only to get a couple of likes and feel like it didn’t make a difference. Maybe you’re tired of performative activism and wondering: How do I turn awareness into action?
I’ve been there.
I’m Raelyn Kaplan, a marketing strategist, digital advocate, and Marketing Director at Joyco Digital. I didn’t start with connections, a big platform, or an established organization. I started with a couple of TikToks in my bedroom during the pandemic. It’s wild to think how those posts helped ignite a movement.
i know what digital advocacy can do Because I’ve Lived It:
✅ Built a six-figure career in marketing & consulting by age 25
✅ Grew my own audience to 200K+ followers & millions of views
✅ Featured on Lifetime, Refinery29, and even hit up by American Idol
✅ Shut down abusive troubled teen facilities using digital strategy
✅ Worked on legislative efforts alongside Paris Hilton
✅ Developed digital campaigns that helped win court cases
✅ Now consult for nonprofits, brands, and organizations like Points of Light on digital strategies to engage Gen Z
But this isn’t about me.
It’s about you.
Because if I could do all of this with just my phone and a strategy, imagine what you can do with the right tools in your hands. The Ultimate Digital Advocacy Toolkit is the exact system I wish I had when I started… so you don’t have to waste time wondering what works.
Let’s make your advocacy count.
The Cost of Doing Nothing is Staying Stuck in the Noise.
Right now, the world is full of causes competing for attention. If your message isn’t cutting through, it’s getting lost.
Movements that fail to gain traction fade away.
Burnout happens when you don’t have a system that works.
If people don’t know what action to take, they won’t take any.
But when you have the right strategy…
you can spark movements,
create change,
and make a lasting impact.